The sport management major in the Eberhardt School of Business prepares students to succeed in this dynamic business environment. The curriculum evolves in response to three tenets—the standards set by the Council on Sport Management Accreditation, strategies used by practitioners in the field, and the emerging research by Pacific’s faculty.
Each week, millions of fans attend professional, college and amateur sporting events across the country. The Super Bowl, Olympics, and World Cup are consistently the most-watched events on television. North American sports revenues are estimated to top $75 billion in 2020.
Sport also is an industry on the cutting edge of change and innovation. Teams in search of a competitive edge are pioneering the use of data analysis. Leagues are leveraging integrated marketing technologies to attract and retain fans. Manufacturers continuously develop new equipment to improve sport performance and safety.
Experiential learning provides immersive experiences that develop students' professional skills and networks to serve as a bridge to their careers. Pacific sport management students gain experiential learning through required internships, immersive class assignments with sport organizations and a sport-specific study abroad program. Students also have the opportunity to volunteer for events, visit stadiums and network with alumni throughout their time in the sport management major.
As the only AACSB-accredited Business School at an NCAA Division I in California with a Sport Management Major, Pacific provides a contemporary curriculum and multiple experiential learning opportunities.
"Choosing Pacific turned out to be the best decision ever. My professors are very knowledgeable about the latest trends in the sports industry and challenge every student to apply what we have learned in class to a professional setting. In California, there are not many undergraduate sport management programs, so we’re very fortunate here."
—Emmanuel "Manny" Leon ’20
Students in the Sport Management major benefit from close working relationships with dedicated and passionate professors. Our distinguished faculty members are firmly engaged in the sport industry and provide students with exceptional opportunities for experiential learning.
The Eberhardt School of Business offers intellectually challenging coursework that emphasizes the skills employers value most, such as teamwork, communication skills, problem-solving, and ethics. The sport management program goes beyond this curriculum to apply these business principles to the unique demands of the sport industry.
Please see the latest General Catalog for current degree requirements and course listings.